kenn leuzinger

Portfolio: Copy—Taglines & Body Copy

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  The writings in this section are words and phrases that are totally from me. These are not from brain-storming sessions or meetings. I shall include tag lines, body copy and product names. Samples will also be included wherever possible.

  Tower Club  
  
  Tag and Headlines
  
  "He promises he'll treat her like a queen.
  Until then, she is still your princess."
  TowerClub Weddings
  
  "It's like that one fairy tale, but without the uncomfortable glass slippers"
  Tower Club Weddings
  
  

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  Warrior Fitness  
  
  Website and Copy
  
  YOU ARE AT WAR.
  Your enemy is the your own lifestyle.
  Whether you realize it or not, you are probably fighting a losing battle on 3 fronts:
  Time. Inactivity. Diet.
  Like all war, the cost is high.
  
  Your health, your self-esteem, your very survival.
  
  Over half of America is overweight. Over 20% are clinically obese. These people are the beginning casualties in a battle that, in time, may claim millions of lives.
  
  FIGHT BACK.
  Why be a casualty?
  Welcome to Warrior Fitness of Houston Texas. We offer personal training, fitness counseling, and nutritional tools that lead to fitness in the real-world.
  

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  Sovera Systems  
  
  Brochure and Capabilities Document
  
  You are being lied to.
  The era of the shiny/happy internet company is over.
  It's not about changing the world through
  portals, "co-optition", or "shifting paradigms".
  
  It's about winning. Win market share; win customers; win revenue. Win your survival.
  Welcome to Sovera Systems. We offer technical consulting, application development, database products, sales and marketing collateral, and graphic design to help clients either generate revenue or cut costs.
  In short, we help companies win.
  Picture yourself on a shooting range.
  You see your targets in front of you.
  (sales / revenue / lead generation)
  Your company is a gun.
  Your executives aim the gun.
  Your Directors pull the trigger.
  We make bullets.
  
  
  
  
  
  

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  Parker College of Chiropractic
  
  Tag & Headlines
  "Healthcare is Changing. Learn to Adjust"
  "Healthcare. Now Available Without a Prescription"
  "Do you know someone who'd make a good doctor? Do the world a favor and tell us."
  - Parker College recruitment ad.
  "Send us someone who wants to be a doctor. We will return you a healer."
  - Parker College recruitment ad.
  
  Full Page Ad - US News and World Report.
  
  MEET THE NEW FACE OF HEALTH CARE
  
  The Health Care Landscape is Changing.
  No longer will doctors just treat the symptoms of disease. Patients demand more.
  The "medicate" and "cut" solutions are failing.
  The public demands more.
  A "Wellness" paradigm is surfacing.
  Due to these demands, a new kind of healthcare is emerging and a new kind of doctor is leading the way.
  Not just treating the symptoms; treating the patient.
  Not just a doctor, a Healer.