A. - change to a mouseover, possibly brown
Your visited links are brown, and when you mouse over your services links,
they turn brown. To keep your navigation theme going, these links should have
preloaded images that turn brown.
B. - this (ad banner) needs to contrast more with the rest of the page
With as much info and options on this page, the banner needs to stand out.
If you are running a special it needs to look "special". Or, you can designate
it as "current special"
C. - this should say "First time here? Click Here" or "Learn to use Servicelane.com"
The uniqueness of this site inherently requires a slight learning curve. So, users
are going to need something they can run to while still in "newbie" stage.
Luckily, most people coming to us (once, again this is only my opinion) are going to have
a specific service that they want performed in mind.
D. - this should be a table of smaller images
2 images and 1 nested table later, you can turn a 14k image into 2 images equaling 8k
E. - this should be a mouseover that events to a dropdown list
This one's a coin toss. I really like the fact that you can tell what's offered
at a glance. On the other hand, if we're adding categories of services on top
of what's already there, we end up with a mammoth selection of categories.