The writings in this section are words and phrases that are totally from me. These are not from brain-storming sessions or meetings. I shall include tag lines, body copy and product names. Samples will also be included wherever possible.

Tower Club
Tag & Headlines  
"He promises he'll treat her like a queen.
Until then, she is still your princess."
TowerClub Weddings
"It's like that one fairy tale, but without the uncomfortable glass slippers"
Tower Club Weddings



Sovera Systems
Tag & Headline & Body copy  
www.soverasystems.com
I wrote every word on this site. (excluding the quotes from Sun Tzu)		  
Brochure and Capabilities Document

Copy:

Picture yourself on a shooting range.

You see your targets in front of you.
(sales / revenue / lead generation)

Your company is a gun.

Your executives aim the gun.

Your Directors pull the trigger.

We make bullets.TM

Website

Copy:

Welcome

You are being lied to.
The era of the shiny/happy internet company is over.


It's not about changing the world through
portals, "co-optition", or "shifting paradigms".

It's about winning. Win market share; win customers; win revenue.

Win your survival.

Welcome to Sovera Systems. We offer technical consulting, application development, database products, sales and marketing collateral, and graphic design to help clients either generate revenue or cut costs.

In short, we help companies win.
The name "Sovera"
The name is a take-off from the word "Sovereign" or king. Basically, if the Roman soldiers were able to hold England against a scruffy poorly-armed band of Anglo-Saxon ruffians, the king would be called the "Sovera" (note the Latin suffix). So, it basically means "Roman results on an Anglo-Saxon budget."

Warrior Fitness
Tag & Headline & Body copy  
Website

Copy:

YOU ARE AT WAR.

Your enemy is the your own lifestyle.
Whether you realize it or not, you are probably fighting a losing battle on 3 fronts:
Time. Inactivity. Diet.
Like all war, the cost is high.

Your health, your self-esteem, your very survival.

Over half of America is overweight. Over 20% are clinically obese. These people are the beginning casualties in a battle that, in time, may claim millions of lives.

FIGHT BACK.

Why be a casualty?
Welcome to Warrior Fitness of Houston Texas. We offer personal training, fitness counseling, and nutritional tools that lead to fitness in the real-world.


Parker College of Chiropractic
Tag & Headlines  
"Healthcare is Changing. Learn to Adjust"  
"Healthcare. Now Available Without a Prescription"  
"Soups On!" - Chicken Soup for the Chiropractic Soul advertisement  
"Do you know someone who'd make a good doctor? Do the world a favor and tell us."
- Parker College recruitment ad.		  
"Send us someone who wants to be a doctor. We will return you a healer."
- Parker College recruitment ad.		  
Tag lines with Integrated Body Copy  
Full Page Ad - US News and World Report. Top Graduate Schools and Universities 2003

Copy:


MEET THE NEW FACE OF HEALTH CARE

The Health Care Landscape is Changing.
No longer will doctors just treat the symptoms of disease. Patients demand more.

The "medicate" and "cut" solutions are failing.

The public demands more.

A "Wellness" paradigm is surfacing.

Due to these demands, a new kind of healthcare is emerging and a new kind of doctor is leading the way.

Not just treating the symptoms; treating the patient.

Not just a doctor,
a Healer.